Resources

The Sales Reset® Pilot

A 90-day experiment. The Sales Reset® Pilot tests a straightforward hypothesis in your specific situation: that defining customer outcomes more rigorously at the point of sale improves commercial results across the business.
A structured test, not a transformation programme. The pilot is designed to produce evidence that you can evaluate. Peter Button works with your senior leadership team, a subset of your sales team and some of their operational colleagues on live sales opportunities over 90 days. This is a cross-functional commercial improvement, not a sales training programme.
AI is used throughout. From the very earliest conversations, AI tools are used to capture, document, and improve every aspect of the pilot. Every session is recorded, transcribed, and synthesised. Insight quality improves as context accumulates across the programme. You will experience what your customers will experience.

On sales performance during the pilot. Your salespeople will be working on live opportunities with better preparation, better questions, better proposals, and better stakeholder engagement. These are not theoretical improvements. They happen in real deals with real customers during the 90 days.
On longer-term commercial results. Renewals, expansion, and referrals that follow from better outcome definition will become visible over subsequent quarters. The pilot is designed to capture early indicators and establish the trajectory.

People who have experienced a fundamentally different way of selling. Once your team has worked this way on live deals, the contrast with conventional selling becomes impossible to ignore.
New skills from deliberate practice. Your team develops through reflective, structured practice on live deals, not classroom exercises.
Embedded process improvements. The changes happen during the pilot, not afterwards. What works stays.
Reusable artefacts built from your own opportunities. Proposal templates, outcome definition frameworks, stakeholder engagement approaches, all in your own language from your own deals.
Clear implications for technology, coaching, and sales process evolution. What needs to change and why, grounded in evidence from your situation.
A complete evidence pack. Before and after comparisons, proposal quality progression, stakeholder engagement data, delivery team feedback, and customer responses. This belongs to you.
A clear set of recommendations. A synthesis of what was tested, what happened, what it means, and options for what comes next.

Sales Reset® pilots start with a 90-minute Vision Workshop. With representative stakeholders, at no cost. You experience the Sales Reset® approach in action. The session is recorded and transcribed, becoming the foundation for a co-created proposal. You decide whether a pilot makes sense for your organisation.
You will need an internal advocate and champion to lead your pilot. Someone senior enough to bring sales, operations, and delivery colleagues into the conversation.