About Sales Reset

Transformation: Sales Reset exists to help B2B organisations transform their sales teams’ interactions with customers and colleagues.

Customer Outcomes: The pivotal significance of bespoke, measurable outcomes for each customer is at the heart of each Sales Reset transformation.

Vision & Mindsets: Authentic focus on customer outcomes requires a fundamental shift in the vision and mindsets of how people approach B2B selling.

Accountability: Sales teams have always been accountable for revenue. Sales Reset enables salespeople to become increasingly accountable for accurately defining the outcomes that customers should expect when making their purchase decisions.

Evidence: Every aspect of our Sales Reset Programmes is rooted in evidence of impact.

Enjoyable: Whenever possible, we help all participants to enjoy the sessions we lead. People learn best when they’re enjoying the process!

What We Help You Achieve

• A clear line of sight between customer outcomes and sales team performance.

• Salespeople who engage customers in meaningful, results-led conversations.

• Sales team managers who know how to lead, coach, model best practices and maintain the right standards.

• A team rhythm that builds accountability across Sales, Ops, and Delivery.

• Reliable commercial growth based on trust, not pressure.

This isn’t about culture change in theory. It’s about how people behave in practice.

Our Approach

Sales Reset uses a simple five-stage process:

1. Vision
2. Benchmark
3. Scope
4. Pilot
5. Reset

We start with your goals and then work back from there.

Get practical structure, focused action, and rapid feedback.

Choose as much or as little support as you need.

No big programmes. No heavy change management. Just meaningful shifts that stick.

Who is Behind Sales Reset?

• Sales Reset is led by Peter Button, an independent advisor to B2B sales teams for over 40 years.

• Peter has worked with leaders across many sectors to transform the way their teams sell, coach, and collaborate internally.

• Unusually among his peers, Peter has always worked as an independent trainer, coach and consultant, without line authority, but with lasting impact feedback.

Peter brings a mix of commercial clarity, deep behavioural insight, and a calm, persistent challenge that gets to the heart of what needs to change.

Why Does Sales Reset Work?

• Because we work with reality—not around it.

• Because we align structure, priorities, behaviours, and outcomes.

• Because we don’t offer theory. We help your and your people do things differently.

Sales Reset isn’t a training course. It’s a guided shift in every aspect of how your sales team performs.