--- title: About --- [Skip to the main content.](https://www.salesreset.com/about#main-content) [![mprove your B2B sales skills and sales results. Learn how to coach your customers. Join our sales training community: Sales Reset Together.](https://www.salesreset.com/hs-fs/hubfs/White%20on%20Trans%20Sales%20Reset%20Logo-2.png?width=1349&height=176&name=White%20on%20Trans%20Sales%20Reset%20Logo-2.png "mprove your B2B sales skills and sales results. Learn how to coach your customers. Join our sales training community: Sales Reset Together.")](https://salesreset.com?hsLang=en) [![mprove your B2B sales skills and sales results. Learn how to coach your customers. Join our sales training community: Sales Reset Together.](https://www.salesreset.com/hs-fs/hubfs/Blue%20on%20White%20Sales%20Reset%20Logo-1.png?width=1383&height=176&name=Blue%20on%20White%20Sales%20Reset%20Logo-1.png "mprove your B2B sales skills and sales results. Learn how to coach your customers. Join our sales training community: Sales Reset Together.")](https://salesreset.com?hsLang=en) - [Home](https://www.salesreset.com) - [What's Different](https://www.salesreset.com/whats-different) - [Programmes](https://www.salesreset.com/programmes) - [Evidence](https://www.salesreset.com/evidence) - [Assessment](https://www.salesreset.com/assessment) - [Resources](https://www.salesreset.com/resources) - [About](https://www.salesreset.com/about) - [Contact](https://www.salesreset.com/contact) Search Toggle Menu Search Toggle Menu - [Home](https://www.salesreset.com) - [What's Different](https://www.salesreset.com/whats-different) - [Programmes](https://www.salesreset.com/programmes) - [Evidence](https://www.salesreset.com/evidence) - [Assessment](https://www.salesreset.com/assessment) - [Resources](https://www.salesreset.com/resources) - [About](https://www.salesreset.com/about) - [Contact](https://www.salesreset.com/contact) [Facebook](https://www.salesreset.com/about#0) [Instagram](https://www.salesreset.com/about#0) [Linkedin](https://www.salesreset.com/about#0) [X](https://www.salesreset.com/about#0) [YouTube](https://www.linkedin.com/company/salesreset) [Medium](https://www.salesreset.com/about#0) # About ## The Sales Reset approach - **An approach, not a training course.** Sales Reset equips and inspires B2B sales teams to align the expectations of all key stakeholders before commitments are made. Not just customers. Delivery and operations colleagues and partners, too. - **Accountable for outcomes, not just targets.** For decades, salespeople have been accountable only for winning business and hitting their targets. Sales Reset makes them increasingly accountable for the quality of outcome definitions they co-create with customers. Not instead of sales targets. Alongside them. - **Designed to improve commercial results.** Customers who achieve the outcomes they expected are more likely to buy again. Outcome accountability makes sales targets easier to hit, not harder. - **The system, not just the people.** Most salespeople work exactly the way their organisations have designed them to work. Sales Reset changes the system: incentives, processes, coaching infrastructure, and accountability shared with delivery and operations. ## Peter Button ![IMG_8811-Edit-5](https://www.salesreset.com/hs-fs/hubfs/IMG_8811-Edit-5.jpg?width=200&height=200&name=IMG_8811-Edit-5.jpg) - **Founder of Sales Reset.** Peter has been an independent B2B sales trainer, coach and strategy consultant since 1985. - **Founding Fellow, Institute of Sales Professionals.** FF.ISP. - **Always the outsider.** Peter's entire professional training, coaching and consulting career has been spent working with other people's sales teams and companies. - **Influence, not authority.** Unlike most of his peers, Peter has achieved all his results and impact through influence and facilitation alone, not authority. - **Why it matters.** This experience has shaped Sales Reset, which assumes the same conditions salespeople face with their customers: no positional power, no mandate, just the quality of the conversation. ## Why now? - **Problems Peter has been wrestling with for decades.** Sellers who couldn't take good enough notes. Sellers who lacked the literacy skills to turn conversations into bespoke proposals. A prevailing culture that rewarded winning orders over enabling outcomes. - **Now solvable.** AI has removed the barriers that made outcome accountability impractical at scale. Sales Reset combines what AI now makes possible with what Peter has spent a career learning: how to change the sales system from outside. - **There's a deeper story.** The conviction behind Sales Reset lives at [**peterbutton.com.**](https://peterbutton.com) [PeterButton.com](https://peterbutton.com) ### Choose level of support  [Programmes](https://www.salesreset.com/programmes?hsLang=en) ### Explore the resources [Resources](https://www.salesreset.com/resources?hsLang=en) ### Book a meeting  [Choose a time](https://www.salesreset.com/contact?hsLang=en) [![White on Trans Sales Reset Logo-1](https://www.salesreset.com/hubfs/White%20on%20Trans%20Sales%20Reset%20Logo-1.png)](https://www.salesreset.com?hsLang=en) - [Terms of Service](https://www.salesreset.com/terms-of-service) - [Privacy Policy](https://www.salesreset.com/privacy-policy) - [Cookie Policy and Consent Preferences](https://www.salesreset.com/cookie-policy) © 2026 Sales Reset [Linkedin](https://www.linkedin.com/company/salesreset)[YouTube](https://www.youtube.com/@salesreset) Return to top