About

The Methodology

A methodology, not a training course. Sales Reset makes salespeople increasingly accountable for the quality of outcome definitions they co-create with customers before commitment. Not instead of hitting sales targets. In addition to them.
Designed to improve commercial results. Customers who achieve the outcomes they expected are more likely to buy again. For many reasons beyond what is immediately obvious, outcome accountability makes sales targets easier to hit, not harder.
The system, not just the people. Most salespeople are working exactly the way their organisations have designed them to work. Sales Reset changes the system: incentives, processes, coaching infrastructure, and cross-functional accountability.

Founder of Sales Reset. Peter has been an independent B2B sales trainer, coach and strategy consultant since 1985.
Always the outsider. Peter's entire professional training, coaching and consulting career has been spent working with other people's sales teams and companies.
Influence, not authority. Unlike most of his peers, Peter has achieved all his results and impact through influence and facilitation alone, not authority.
Why it matters. This experience has shaped Peter's Sales Reset methodology, which assumes the same conditions salespeople face with their customers: no positional power, no mandate, just the quality of the conversation.
Founding Fellow, Institute of Sales Professionals. FF.ISP.

Problems Peter has been wrestling with for decades. Sellers unable to take good enough notes. Lacking the literacy skills to turn conversations into bespoke proposals. A prevailing culture that prioritised winning orders over enabling outcomes.
Now solvable. AI has made practical solutions available. Sales Reset combines them with the systemic cultural realignment Peter has spent a career understanding.
There's a deeper story. The conviction behind Sales Reset is told at peterbutton.com.