About
What is Sales Reset?
Sales Reset exists to solve a stubborn but straightforward problem in B2B selling.
Almost all the pressure on the sales team is about hitting their sales numbers.
Far less attention is paid to whether customers actually achieve the outcomes they expected when they bought.
This significant conflict between quota attainment and prioritising customer outcomes is the root cause of unreliable revenue, high churn, and the friction between Sales and Delivery.
Hello, I’m Peter Button, founder of Sales Reset.
For more than 40 years, I’ve worked as an independent outsider with other people’s B2B sales teams. I’ve observed the structural gap between Sales Promises and Delivery Reality.
My job has been to help my clients sell more effectively without having line authority over their people. This outsider role has given me a clear view of what really changes behaviour and what quietly gets ignored.
For decades, many good ideas about better selling have been impossible to implement at scale. Sellers have not had the operational bandwidth to define bespoke customer outcomes, co-create delivery-ready business cases, and involve the right stakeholders.
Suddenly, AI tools have changed what is practical. We finally have the chance to reset how B2B selling works.
Sales Reset® is the Operating System for Customer Success Selling—a structured way to align quota with outcomes so revenue repeats.
Sales Reset Playbook is our free, practical resource for the wider B2B sales community.
Subscribers receive role-specific articles for B2B salespeople, sales team leaders and senior leaders, by email and in a growing online archive. Each piece focuses on one practical move you can use in real customer conversations, while keeping both revenue and customer outcomes in view.
We welcome feedback on every article. Comments about what worked, where you got stuck, and what you would like more help with to shape what we publish next and keep the Playbook grounded in real-world experience.
Sales Reset Programmes
We work hands-on with a small number of organisations.
These engagements focus on aligning sales and the broader business around clearly defined, deliverable customer outcomes.
Programmes typically involve:
Vision: Clarifying specific Sales Reset priorities and goals
Benchmark: Reviewing evidence of current practices
Pilot: Testing key recommendations to see what works
Reset: Making key changes to roles, processes, behaviours and incentives
