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Win B2B Business
That Repeats


Fundamentally Different and Better Sales Proposals


Making Customer Success Selling a Reality with AI

Subscribe for free access to the Playbook archive and role-specific email articles

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Free - Unsubscribe Anytime

Join the movement towards Customer Success Selling

  • For B2B Sellers who want to close opportunities that stick. Learn how to use AI to co-create proposals that define the Customer Success criteria driving repeat business.

  • For Sales Team Leaders who want to build a culture of certainty. Get the frameworks to validate outcomes before forecasting the deal.

  • Senior Leaders who need more reliable revenue growth and the confidence to invest because customers achieve the outcomes they expect.

Subscription is Free

What Will You Get?

Instant Access To Playbook Archive

What's in the archive →

When you subscribe, you get instant access to:

  • The Archive: Instant access to the library of operational guides, from AI-enabled discovery to 'delivery-ready' contract design.

  • Pieces written for one role at a time: B2B salespeople, sales team leaders, and senior leaders

  • The Blueprints: We provide the Sales Reset® Operating System templates, not just theory.

New Articles, Emailed Directly To Your Inbox

How the emails work →

After you subscribe, we’ll ask a couple of quick questions, including your role. We’ll send only what’s relevant to you.

  • A small number of focused articles each month, not daily noise

  • Each email highlights one specific shift, with links to the full Playbook article

  • Occasional updates when we add important new resources or frameworks

Sales Reset Mastery
Self-Assessment

About the self-assessment →

Subscribers also get access to the Sales Reset Mastery self-assessment.

  • A structured way to benchmark key Sales Reset competencies for yourself or your team

  • An online self-assessment you can repeat over time

  • A simple quarterly PDF progress report you can review in 1:1s and team meetings

I consent to receive newsletters via email. Terms of use and Privacy policy.

FREE - Unsubscribe Anytime

Quick Start Guides: Choose the guide for your role

Salespeople

+1

Sales Reset Quick Start – B2B Salespeople

Nov 3, 2025

•

6 min read

Sales Reset Quick Start – B2B Salespeople

How better prospecting and conversations about customer outcomes will help you hit quota more reliably

Peter Button
Peter Button

Sales Team Leaders

+1

Sales Reset Quick Start – B2B Sales Team Leaders

Nov 3, 2025

•

6 min read

Sales Reset Quick Start – B2B Sales Team Leaders

How to use coaching skills and outcome clarity to change how your team sells and performs

Peter Button
Peter Button

Senior Leaders

+1

Sales Reset Quick Start – Senior Leaders

Nov 1, 2025

•

7 min read

Sales Reset Quick Start – Senior Leaders

How to test whether your system really supports customer outcomes, not just bookings

Peter Button
Peter Button

Articles

Senior Leaders

+1

Sales Reset Strategy: Using Coaching Skills With Customers

Nov 20, 2025

•

8 min read

Sales Reset Strategy: Using Coaching Skills With Customers

Senior leaders’ role in aligning the whole organisation to prioritise customer outcome achievement

Peter Button
Peter Button

Sales Team Leaders

+1

The Way You Coach Is The Way Your Team Members Sell

Nov 19, 2025

•

6 min read

The Way You Coach Is The Way Your Team Members Sell

How your questions and priorities in meetings, Teams channels, and CRM shape how your team members talk with customers

Peter Button
Peter Button

Coach Customers

+1

Why “Trusted Advisor” Keeps You Talking

Nov 19, 2025

•

7 min read

Why “Trusted Advisor” Keeps You Talking

How dropping the “trusted advisor” label means you get better at helping customers define the real outcomes they need

Peter Button
Peter Button

Coach Customers

+1

When Expertise Makes You Talk Too Much

Nov 19, 2025

•

6 min read

When Expertise Makes You Talk Too Much

Use what you know to help customers think harder – and spend more time where outcomes for customers are real.

Peter Button
Peter Button

Coach Customers

+1

Stop Pitching. Start Digging Deeper in Every Call

Nov 19, 2025

•

6 min read

Stop Pitching. Start Digging Deeper in Every Call

How to turn initial interest into clear outcomes for customers – or qualify out fast.

Peter Button
Peter Button

Senior Leaders

+1

Coach Customers: Senior Leaders' Role in Vision, Strategy and Culture

Nov 10, 2025

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10 min read

Coach Customers: Senior Leaders' Role in Vision, Strategy and Culture

Strategic implications of making coaching skills with customers translate into customer outcomes and more predictable revenue growth

Peter Button
Peter Button
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Win B2B Business That Grows More Reliably

Because customers achieve expected outcomes

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