Real-world playbook articles for sellers, sales leaders, and senior colleagues who are seeking sustained transformation.Quarterly self-assessments to track evidence of your progress.
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Senior Leaders
+1
Nov 10, 2025
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10 min read
Strategic implications of making coaching skills with customers translate into customer outcomes and more predictable revenue growth
12 min read
Help your sellers dig deeper so customers discover what truly matters
Salespeople
9 min read
How you can help customers discover what's truly important to them
Jul 7, 2025
8 min read
Version 1.01 - 7 July 2025 Next community revision: October 2025
Co-Create Proposals
Feb 5, 2025
4 min read
Here are the specific differences with recommendations
Feb 2, 2025
Transform your win rates from 1 in 5 or worse to 1 in 2 or better!