programmes

The Reset

For decades, salespeople have been accountable only for achieving sales targets.

Now, they can become increasingly accountable for outcomes as well.

How We Help

We equip and inspire your teams to align all stakeholder expectations before commitments are made.

Not just your customers. Your delivery and operations colleagues and partners, too.

START

START your Sales Reset

FREE

Get started with free resources:

Self-directed learning. Videos, self-assessment and frameworks on salesreset.com

Work at your own pace. Apply the stakeholder alignment approach to your own opportunities

Public channels. Comment on videos and posts on YouTube and LinkedIn; we will respond as time allows

RECOGNISING accountability for customer outcomes. Understand the principle: why sellers should own customer outcomes, and what has made it impractical until now.

PILOT

PILOT your Sales Reset

From £6k

Everything in START, plus:

Coaching on live opportunities. Peter works with a small group of sales, delivery and operations colleagues to align stakeholder expectations in your current commercial situations

Guided application. Frameworks for identifying, prioritising and aligning expectations, adapted to your context

Scheduled access. Regular sessions plus email support with agreed response times

Measurable evidence. Results from your live opportunities you can describe and repeat

PROVING accountability for customer outcomes. First evidence from your live opportunities that rigorously defined outcomes lead to better results for your customers and for you.

EXTEND

EXTEND your Sales Reset

From £12k

Everything in PILOT, plus:

Broader team involvement. Peter works across more of your teams and coaches team leaders in their pivotal coaching role.

Shared workspace. Project site with the ability to @mention Peter; faster agreed response times.

Sustainable rhythms. Coaching and review cadence that continues without Peter.

Documented capability. Your team's process, growing evidence and your own internal case studies.

ESTABLISHING accountability for customer outcomes. Your teams are building this accountability into how they sell, with growing evidence across your pipeline.

SCALE

SCALE your Sales Reset

From £24k

Everything in EXTEND, plus:

Senior leadership engagement. Peter works with your senior leadership team to embed the approach across your whole organisation.

Priority access. All channels; in-person involvement included.

Investment confidence. Your sales commitments connect directly to your business planning and investment decisions.

EMBEDDING accountability for customer outcomes. Dual accountability for both sales targets and outcomes has become your organisational standard, reinforced by changes to incentives, reporting and processes that make everything sustainable.

	START	PILOT	EXTEND	SCALE
Methodology & resources
What you can access at each level The frameworks, videos, reference materials and tools available to you. At higher levels, these are tailored to your specific context and terminology.	Videos, self-assessment and frameworks on salesreset.com	Guided application, adapted to your context	Shared library built from your own examples and evidence	Custom materials embedded in how your organisation sells
Peter Button's role
What Peter does at each level Peter's involvement ranges from content creator at Start to hands-on coaching at Pilot, team leader development at Extend, and senior leadership engagement at Scale	You learn from our freely available published materials	Coaches your group and facilitates stakeholder alignment on live opportunities	Coaches your team leaders in their pivotal coaching role	Works with your senior leadership to embed the approach organisation-wide
Peter Button's availability
How and when you can reach Peter Response expectations and communication channels at each level, from public comments through to shared project workspaces and priority access	Public channels only; we respond as time allows	Scheduled sessions with agreed response times	Shared project workspace; @mention Peter with faster response times	Priority access across all channels; in-person involvement included
Stakeholders involved
Who gets drawn into the process The range of people whose expectations need aligning before commitments are made, from your immediate colleagues through to cross-functional teams and external partners	You learn to identify, engage and negotiate with all key stakeholders.	Customers, delivery, operations and finance are aligned before commitments are proposed	Legal, procurement and other functions drawn in; team leaders facilitate	Cross-functional alignment as standard practice; connects to your strategic business planning
What you'll achieve
What you'll have at the end The tangible outcomes at each level, from personal awareness through to organisational capability with evidence architecture built into your management process	A clearer sense of whether your Sales Reset is worth pursuing further	Evidence from live opportunities and a tested process you can repeat	Your team's documented capability and coaching rhythms that sustain without Peter	Organisational capability with evidence architecture built into your management process
Accountability for customer outcomes
How outcome accountability develops at each level From recognising the principle through to dual accountability for both sales targets and customer outcomes, reinforced by changes to incentives, reporting and processes	Recognising why sellers should own customer outcomes and what's made it impractical until now	Proving that rigorously aligned expectations produce better-defined, more achievable customer outcomes	Establishing accountability for customer outcomes as standard practice across your teams, not on selected opportunities	Embedding dual accountability for both sales targets and customer outcomes as your organisational standard, reinforced by changes to incentives, reporting and processes

See how this has worked in practice

Show me the evidence

What happens when you get in touch

A conversation, not a pitch. We'll discuss what you're trying to achieve and where the Sales Reset approach might help. No obligation.
A document that was previously impossible. After the meeting, you'll receive a comprehensive, bespoke discussion document reflecting what we discussed, in your language, using your examples.
The methodology in action. You will experience the AI-enabled approach we advocate. That document becomes the starting point for whatever you decide to do next.

Book a Meeting

Programmes