How to lead better conversations, win more deals and expand your accounts by mastering outcome delivery
Dual Accountability
+3
Dec 16, 2025
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8 min read
Why selling for outcomes works even when you're paid for signatures
Senior Leaders
Dec 3, 2025
24 min read
Dual accountability for both quota and customer outcomes - and how to establish it
+2
Nov 27, 2025
14 min read
The operating system for aligning sales quotas with delivery reality
Coach Customers
+1
Nov 19, 2025
7 min read
How dropping the “trusted advisor” label means you get better at helping customers define the real outcomes they need
6 min read
Use what you know to help customers think harder – and spend more time where outcomes for customers are real.
How to turn initial interest into clear outcomes for customers – or qualify out fast.
Salespeople
Nov 10, 2025
9 min read
How you can help customers discover what's truly important to them
Nov 3, 2025
How better prospecting and conversations about customer outcomes will help you hit quota more reliably
