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Dual Accountability

Sales KPIs and compensation increasingly linked to customer outcomes, not just quota achievement

Dual Accountability

+3

What If You Were Paid Commission on Customer Results, Not Orders?

Dec 16, 2025

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8 min read

What If You Were Paid Commission on Customer Results, Not Orders?

Why selling for outcomes works even when you're paid for signatures

Peter Button
Peter Button

Sales Team Leaders

+2

The Pipeline Review You'd Run If Your Income Depended on Delivery

Dec 15, 2025

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5 min read

The Pipeline Review You'd Run If Your Income Depended on Delivery

The changes to expect when you stop asking "when will they sign?" and start asking "how will they succeed?"

Peter Button
Peter Button

Win B2B Business That Renews and Grows

Better Defined Outcomes = More Reliable Revenue

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