Co-Create Proposals

How to work collaboratively with your customers to develop increasingly compelling proposals

Co-Create Proposals

Typical Proposals vs. Co-Creation Proposals

Feb 5, 2025

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4 min read

Typical Proposals vs. Co-Creation Proposals

Here are the specific differences with recommendations

Peter Button

Co-Create Proposals

In your bigger opportunities, it's time to write fundamentally different proposals

Feb 2, 2025

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4 min read

In your bigger opportunities, it's time to write fundamentally different proposals

Transform your win rates from 1 in 5 or worse to 1 in 2 or better!

Peter Button

Co-Create Proposals

How did you get on co-creating proposals with your customers this week?

Nov 8, 2024

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4 min read

How did you get on co-creating proposals with your customers this week?

What went well and what can you do differently and better?

Peter Button

Co-Create Proposals

Use your “first draft proposal” as an agenda to explore implications

Nov 6, 2024

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4 min read

Use your “first draft proposal” as an agenda to explore implications

Repeat until you have co-created a sufficiently compelling proposal for the customer to proceed

Peter Button

Co-Create Proposals

Nov 3, 2024

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5 min read

The first thing to get right when starting to co-create proposals with your customers

Make sure your customers expect to co-create proposals with you!

Peter Button

Deliver Customer Outcomes

How to sell better by co-creating with your customer to deliver better outcomes

Sep 22, 2024

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7 min read

How to sell better by co-creating with your customer to deliver better outcomes

Making the change from selling conversations that COMMUNICATE value to conversations that CO-CREATE value

Peter Button

Co-Create Proposals

How to write proposals that convince people you never meet

Jun 2, 2024

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7 min read

How to write proposals that convince people you never meet

It’s your job to make it REALLY easy to forward your proposals to strangers!

Peter Button

Co-Create Proposals

Typical Proposals vs. Co-Creation Proposals

In your bigger opportunities, it's time to write fundamentally different proposals

How did you get on co-creating proposals with your customers this week?

Use your “first draft proposal” as an agenda to explore implications

The first thing to get right when starting to co-create proposals with your customers

How to sell better by co-creating with your customer to deliver better outcomes

How to write proposals that convince people you never meet

Win B2B Business That Renews and Grows

Better Defined Outcomes = More Reliable Revenue