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Choose Values & Mindsets

How to understand and develop the values and mindsets of customer success selling

Dual Accountability

+3

What If You Were Paid Commission on Customer Results, Not Orders?

Dec 16, 2025

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8 min read

What If You Were Paid Commission on Customer Results, Not Orders?

Why selling for outcomes works even when you're paid for signatures

Peter Button
Peter Button

Deliver Customer Outcomes

+1

Pay salespeople's commissions on customer outcomes, not signed orders!

Sep 15, 2024

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8 min read

Pay salespeople's commissions on customer outcomes, not signed orders!

How would selling change if salespeople's priorities changed radically?

Peter Button
Peter Button

Choose Values & Mindsets

+1

Learning and Earning, Faster and Better | Part 2

Sep 1, 2024

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11 min read

Learning and Earning, Faster and Better | Part 2

How to improve your sales PERFORMANCE with structured PRACTICE

Peter Button
Peter Button

Choose Values & Mindsets

Change the way you think to transform your sales results

Jul 28, 2024

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8 min read

Change the way you think to transform your sales results

How to choose the values and mindsets that will deliver the best sales outcomes

Peter Button
Peter Button

Win B2B Business That Renews and Grows

Better Defined Outcomes = More Reliable Revenue

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